About us
Product Marketing Services for IT and Communications Markets
We help you create winning messages and run successful campaigns
100% focused on IT and Communications markets
Our focus comes from our desire to stick with our areas of expertise. We have all worked for many years in these industry sectors and have a deep understanding of the market dynamics within it. By concentrating on this area we can leverage our background and industry knowledge to benefit our clients.
Know sales, marketing and PR
We understand the relationship between marketing and sales in a way that comes from experience. We know what works and what doesn't because we have used them in front of prospective customers. When it comes to PR we've often talked to the journalists and analysts who receive the releases and we know what they are looking for in a story.
Experts in technology, business and human sciences (psychology, sociology, ...)
We can clearly present complex technical features and advantages in terms of both their technical merit for technical decision makers and as business benefits for CxO level discussions. Furthermore we understand the psychology (and politics) behind purchasing decisions and can leverage that knowledge to position our clients' solutions correctly.
Know international markets first-hand
US, Europe, Asia (China and Japan) you have to live in a country to learn the language and understand the culture. This is what all our experts did who lived and worked many years in the US and Europe and some of us also in Asia (Hong Kong, PR China, Japan)...
Deep know-how in both Offline and Online Marketing
We have been using Online Marketing tools and practices for more than 10 years so have seen the development right from its beginnings. This enables us to not just jump on the latest flashy effects but pick the tools that work best to achieve the defined goals.
